9,295 recorded actions on $335,880 of spend at a 7.50% click-through rate.
13,752 recorded actions in year one. $85.99 each.
Maven was opened from zero in January 2025. The useful lesson is not a single blended account number—it is how different a campaign becomes when the query, geography, and intent are built deliberately.
$2.50MPaid-media spend since launch
$36.14IDK 12-Step cost per recorded action
6.02%All-time click-through rate
Source: Maven Recovery Centers Google Ads account · Jan. 2025–Aug. 17, 2026 · 2026 conversion tracking is under review, so current CPA is intentionally not presented.
The query test
Same budget pool. Very different prices for attention.
The IDK 12-Step campaign and the broad non-branded campaign share an account, a team, and a time window. Their results make the point more honestly than any generic statement about "optimization."
Spend: year one / year two
Intent is not a demographic.
The 12-Step campaign spent $335,880 and recorded 9,295 actions at $36.14. Maven Non-Branded v2 spent more than twice that amount and recorded 634 actions at $1,128.93.
The point is not to promise that every treatment operator gets the same rate. It is to demonstrate why a paid-demand plan has to be built by the actual search, not just the category label.
Campaign economics
The cheap campaign is not an accident. It is a structure.
Campaign-level results are platform-recorded actions. They are not admissions, revenue, ROI, or ROAS—and the rate gap remains useful without claiming any of those things.
4,232 recorded actions on $735,986 of spend at a 5.04% click-through rate.
634 recorded actions on $716,124 of spend at a 6.76% click-through rate.
Open the campaign ledger
| Campaign | Spend | Recorded actions | Cost / action | CTR |
|---|---|---|---|---|
| IDK 12-Step | $335,880 | 9,295.06 | $36.14 | 7.50% |
| Non-Branded | $735,986 | 4,231.68 | $173.92 | 5.04% |
| Non-Branded GA | $282,026 | 1,036.40 | $272.12 | 4.25% |
| Insurance Carriers | $186,650 | 802.78 | $232.51 | 4.40% |
| Maven Non-Branded v2 | $716,124 | 634.34 | $1,128.93 | 6.76% |
2026 gets a traffic read, not a dishonest CPA.
One conversion action is inactive and multiple goals need attention across the current account. Traffic click-through rose to 6.13%, but conversion totals are incomplete. We withheld the 2026 cost-per-action number until the measurement is trustworthy enough to use.
Find the search terms worth the real budget.
We separate the traffic that earns scale from the traffic that merely looks busy, then put the source, call, and pipeline record in front of the people who own the numbers.
Book a strategy call