Case file Paid demand at scale Ocean Hills Recovery logo

$8.24M placed. Click-through up four times.

Ocean Hills is the long view: six years in one of treatment's expensive auctions. The account has bought 653,739 clicks from 35.3 million impressions since 2021—and its traffic is more intentional now than when it started.

$8.24MPaid-media spend managed since 2021
1.40% → 5.59%Click-through rate, 2021 to 2026 partial
653,739Clicks from 35.3 million impressions

Source: Ocean Hills Google Ads account · 2021–Aug. 17, 2026 · 2026 is partial. Platform conversions are configured actions, not collected revenue.

The long game

The account got sharper. Not just louder.

The spend chart matters because it shows the pressure. The click-through figures beneath it show whether that pressure was being applied to increasingly relevant searches.

Annual media spend

Bars are spend. CTR: 1.40%, 0.98%, 2.16%, 3.96%, 2.53%, and 5.59%. *Partial through Aug. 17.

Attention became more qualified.

Click-through rate rose from 1.40% in 2021 to 5.59% through Aug. 17, 2026. That is nearly four times the starting rate, while the account continued to operate across Search, Performance Max, and Display.

There is no single "magic account" number. The work is in knowing which campaigns are buying intent, which are buying reach, and what the market can absorb before the next dollar gets less useful.

The honest down-funnel read

Specific actions stay specific. They do not get stacked into a fantasy total.

Sixteen conversion actions run in this account. The aggregate column can count one person at multiple stages, so the numbers below are named for exactly what they measure.

Admission actions98

All-time records configured as Admitted in the Google Ads action set.

Approved benefit checks297

All-time Approved VOB actions—one distinct stage, not a revenue claim.

2026 CPA movement24% ↓

$738.20 in 2025 to $559.71 through Aug. 17, 2026.

Open the annual paid-media ledger
YearSpendRecorded actionsCost / actionClicksCTR
2021$899,1903,026.43$296.80123,1481.40%
2022$874,1611,223.57$714.44140,5990.98%
2023$1,400,7833,294.71$425.1664,5902.16%
2024$2,077,1831,705.32$1,218.06198,2023.96%
2025$1,881,2022,548.35$738.2090,8352.53%
2026*$1,101,2671,967.58$559.7136,2015.59%

Six years of market knowledge is an operating advantage.

The proof is not that every campaign shares one efficiency number. It is the record of what changed, which traffic earned more attention, and the decision-making surface a real operator has when the spend is this serious.

Your paid-demand record

Put the expensive clicks under a real scoreboard.

We identify the work that carries intent, the rate that changes under scale, and the source-to-intake measurement your next budget decision deserves.

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