All-time VOB actions recorded in the defined Google Ads action.
$1,783 an action. Then $552. Now $213.
True Life Care launched from zero in September 2024. What makes the curve worth publishing is not that it is pretty—it is that the conversion-action set stayed unchanged, so the three annual reads are measuring the same thing.
88% ↓Cost per action from launch to 2026 partial
3,421Recorded actions through Aug. 17, 2026
$1.83MPaid-media spend since launch
Source: True Life Care Google Ads account · Sept. 2024–Aug. 17, 2026 · 2026 is partial. Conversion actions are platform-recorded actions, not collected revenue.
The comparable curve
Spend up. Cost per action down hard.
Every launch has a learning curve. This record lets us show it without changing the ruler between years.
Annual paid-media spend
The measurement did not move.
2024 recorded 95 actions at $1,783.12. In 2025, the account recorded 1,694 at $551.98. Through Aug. 17, 2026, it recorded 3,420.71 at $213.34.
The same conversion actions run throughout the account. That makes this a direct within-account trend—not a before-and-after comparison created by swapping definitions.
The lower funnel
One path. Three checkpoints. Never three wins.
The account tracks the insurance progression back from the click. These stage actions are useful because they are named clearly, not because they can be added together into an inflated total.
The next stage in the same path—not a separate person or win.
All-time admitted actions, reported as their own stage.
Open the annual paid-media ledger
| Year | Spend | Recorded actions | Cost / action | Clicks | CTR |
|---|---|---|---|---|---|
| 2024 launch | $169,396 | 95.00 | $1,783.12 | 16,921 | 5.66% |
| 2025 | $935,326 | 1,694.36 | $551.98 | 56,843 | 5.74% |
| 2026* | $729,788 | 3,420.71 | $213.34 | 63,131 | 4.68% |
The system moved verticals. The reporting stayed honest.
True Life Care is a mental-health service line of the same operator that runs Absolute Awakenings. Each account is reported in its own category and never scored against the other. The transferable asset is the operating system, not a made-up comparison.
Let the first year build the second year's advantage.
We set the query structure, measurement spine, and intake handoffs to make each next decision less dependent on the last agency's story.
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